1. Introduction Elite Bar Group Ltd (trading as 118 The Lane) ("we", "us", "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and share information about you when you use our website, www.118thelane.co.uk

2. Data We Collect We may collect the following personal information:
Contact information, such as your name and email address, when you submit forms on our website.
Marketing information, including newsletter subscriptions and preferences.

3. How We Use Your Data We use your personal information to:
Respond to inquiries submitted through our website.
Send newsletters or marketing communications, only if you have provided your consent.

4. Sharing Your Data We do not sell or share your personal data with third parties except as follows:
Email communications: Your data may be processed by our email service provider for sending newsletters, but only with your consent.
Google Analytics: We use Google Analytics to track website usage, but only after you consent to cookies.
Legal obligations: We may disclose your personal data if required by law.

5. Cookies and Tracking We use cookies to improve your experience on our website:
Functional cookies: Necessary for the website to operate correctly.
Advertising cookies: For displaying our own advertising on the website.
Google Analytics cookies: Only used with your consent via our Cookie Management Platform (CMP).

6. Your Rights Under the UK GDPR, you have the following rights regarding your personal data:
Access: Request a copy of the personal data we hold about you.
Correction: Request corrections to any inaccurate personal data.
Deletion: Request that we delete your personal data.
Withdraw Consent: Withdraw consent to receive marketing communications.
Complaint: Lodge a complaint with the Information Commissioner’s Office (ICO)
To exercise any of these rights, please contact us at info@118thelane.co.uk

7. Data Security We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, disclosure, or misuse.

8. Changes to This Privacy Policy We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.

9. Contact Us If you have questions or concerns about this Privacy Policy, please contact us at:
Elite Bar Group Ltd (trading as 118 The Lane)
Email: info@118thelane.co.uk